Successful agencies offer retainers to their clients instead of offering services on an hourly or even task basis. There are numerous benefits to this model, including building long-term relationships with clients, decreasing the need to onboard new clients, and generally earning more. Instead of offering your website edits on an ad-hoc basis, consider charging a monthly fee to your clients after designing their website for them.
If you want to work even smarter, outsource web design that your clients request, plus SEO and maintenance needs, to your favourite digital reseller in New Zealand. White label services for digital agencies help these businesses keep expenses down while maximising growth opportunities.
Let’s take a look at a few things you should include in your website maintenance packages in order to secure recurring revenue.
CMS And Hosting Updates
A fantastic addition to any recurring web package is making routine updates to the CRM used to build your client’s website. From WordPress to Webflow, upgrades are made and new features are continually added, which can threaten the UX of the existing website. In addition, maintaining your client’s hosting package is a good idea. Being on call to troubleshoot issues relating to the general functioning of either your client’s website or hosting platform is a great value-add service.
A Set Number Of Additions
On top of routine maintenance and CMS upgrades, you should add a certain amount of edits to the web package. This could be quite general – such as allowing for three hours of edits and additions to the website per month, or it could be specific to the client and their website. For example, a retail client may be interested in agreeing to a set amount of new clothing items that you could add to the website per month.
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SEO
Finally, an excellent addition to any recurring website package is SEO services. SEO is an evolving strategy that is never finished. By working on your client’s SEO improvement every month, you will improve the searchability of their business in the long run.
After deciding on the perfect web retainer to offer to clients, outsource the deliverables to us at Globital NZ. As your preferred white label marketing agency, we offer all of the services included in your retainer, including SEO white label services, website design, and much more! Look to us as your private label SEO reseller for a dependable outsourced partnership.
Reach out to us today and let’s jump on a call to discuss your agency’s needs.
