Here are a few facts that your digital marketing reseller wants you to know:
- Conversion rates matter – and you should be optimising them
- Personalisation lends itself extremely well to improving lead conversion
- Machine learning provides immense support for conversion rate improvements
With the right data, machine learning can both observe a pattern of preference in your clients’ customers as well as determine the most effective methodologies for conversion. Artificial intelligence is also increasingly beneficial for brand development and awareness.
In terms of conversion from primary and initial contact all the way through to the finalisation of the sale, machine learning seems to have been purpose-built. We know it wasn’t, but that doesn’t stop the reality that SEO resellers have seen across the board: modern customers are expecting machine learning as a standard, and they are being pleasantly surprised by the innovative uses that have come from it.
Recommendation Engines Are The Expected Standard
Users are becoming increasingly reliant and comfortable with the fact that companies are using their data and, therefore, their gleaned preferences to apply sales strategies. Product recommendation has become such a key factor in the application of machine learning that users can look forward to a streamlined experience with almost any website they visit. Platforms that are famous for this type of machine learning include Amazon, Netflix, Spotify, Hulu, and more. Having well-established preference portfolios is now a hallmark of digital interaction and eCommerce.
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Personalisation In Real-Time
From the basics, such as the user’s name, to the more intricate, such as which content to show to an individual that visits your clients’ websites, there is almost no area of conversion optimisation that is not affected by machine learning. Site visitors are more likely to follow the customer journey and be converted to a sale when they feel seen and understood. In other words, being greeted personally or being shown products or services, they are actually interested in means that they are far more likely to “Add to cart”. Machine learning also means that customers can expect to see related product or service suggestions when they are busy shopping in real-time.
Real-Time Evaluation For Product Rankings
Machine learning can evaluate and analyse conversions and sales in real-time, meaning that the determination of which products are most likely to be purchased within an interaction can be put forward. More and more retailers are reporting that product recommendations have become a key driver in terms of increasing the average order value during a purchase. Personalised recommendations intensify this effect exponentially.
Data Collection And Reporting In Real-Time
Your digital agency can use machine learning in order to make recommendations on website changes that could impact your conversion rate. More than this, it collects data instantly and uses it in real-time to adapt the experience that users have, which can also be included in real-time reporting.
If you are ready to join the conversation or if your digital agency is looking for white label digital marketing services, get in touch at support@globitalmarketing.com, and we’ll help you out!
