When it comes to a highly effective website, both its design and copy are important. 

So, what’s the secret to crafting web copy that truly shines? Let’s delve into 3 key strategies that will help you enhance your copywriting game. If all else fails, remember that you can always outsource SEO copywriting ‒ including web copy ‒ to our white label team.

1. Make It About Them 

The first rule for crafting winning web copy is to put your audience first. Clients often make the mistake of focusing on themselves, using phrases like “We are the best” or “Our products are top-notch”. However, a more effective approach is to address the readers directly by using “you” and “your” frequently.

For example, instead of saying, “We offer cutting-edge solutions,” consider rephrasing it as “You’ll benefit from our cutting-edge solutions”. By doing this, you engage your audience and convey the value they will receive from your client’s products or services. Remember, readers are more interested in what’s in it for them, so make it clear how your client can meet their needs and desires.

2. Keep Headings and Subheadings Short

In the age of information overload, web users tend to skim content. This means that your headings and subheadings should be concise yet attention-grabbing. Brevity is key; aim to communicate your message in as few words as possible while maintaining clarity.

For instance, instead of a long, convoluted heading like “Our Commitment to Providing Outstanding Customer Service,” opt for something shorter and more impactful: “Exceptional Customer Service Guarantee”. Short and punchy headings draw readers in and guide them through the content, ensuring they can quickly identify the key points.

3. Avoid Repeating Non-Value Adding Phrases

Repetition is a common pitfall in web copy. Often, phrases that add little to no value are repeated throughout the content, diluting the message and wasting valuable space. It’s crucial to eliminate redundancy and maintain a laser-focused message.

For instance, instead of saying, “Our team of experts is highly skilled,” again and again, you can simplify it to “Our highly skilled experts”. This not only reduces redundancy but also tightens your web copy, making it more impactful and easier to read.

From website design to web copy, you can outsource your entire client’s website to our white label team of experts in New Zealand. Take the pressure off of your digital marketing agency today. Start by browsing our services.