The Magic Of “Moment Marketing”

Internet Marketing

Timing matters in marketing. When you jump on a timely trend or leverage a topical conversation starter that everyone is talking about, you show customers that you are engaged in pop culture. Caring for your customers is showing them that you are in the present. 

As white label social media marketers, we know how important moment marketing can be. Let’s unpack this type of marketing and give you some ideas on how you could integrate this tactic into your agency’s marketing SOPs. 

Moment Marketing Decoded

Moment marketing is simply deploying your beautiful campaign, Instagram post, or TikTok video at the right time, using the right local, niche trends as inspiration for the content. When customers see that you post on-the-nose content that speaks to what that celebrity just said yesterday, or what that politician just did this morning, they will bond more with your client’s brand and feel more engaged. 

Moment Marketing In Search Engine Marketing 

SEM is one of the most obvious ways to leverage the moment. When a customer searches for “best burgers in Auckland,” the perfect opportunity has presented itself for restaurants in the area to take advantage of the moment and pop up front and centre on the search console with juicy images and tasty headlines encouraging the searcher to call them now! 

As an agency, you can ensure your customers are primed for moment marketing by carefully building up their website’s SEO as well as by curating Google My Business Profiles. 

This Is YOUR Moment

 Make the most of this opportunity right here, right now, and claim your $1000 voucher for excellent white label services. Use our specialised white label digital marketers to deliver better, faster results to clients today.

 

Jumping On Social Media Trends 

Another way that your agency can effectively harness the power of moment marketing for your customers is by practicing social listening. Creating in-the-moment or reactionary content and posting trending hashtags is a great way to entertain your clients’ customers, all while funnelling them to shop, book, call or visit. This is especially effective on Twitter (which has pretty much become moment marketing’s homecourt), TikTok and IG reels.

You could even create a course or a massive biilboard around a hot topic or the latest series that has captured everyone’s imagination. For example, if you have a tool supplier client, you could have leveraged The Walking Dead’s final season release to market a new range by hinting that a certain beloved character would have ransacked your client’s business first for weapons during the apocalypse because your client has the best range around. 

If you’re ready to make your agency more agile, consider outsourcing your services to our white label team of marketing aficionados. With decades of experience, we’ll help you deliver top-notch once-off and recurring projects to your clients. From white label social media marketing to outsourced SEO services, we will help you unleash the magic of moment marketing on your clients. Take a look at our wide range of services, and don’t forget to make use of your $1000 voucher! 

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