The Anatomy Of An Instagram Post: How To Make The Most Out Of Instagram For Your Social Media Clients

With over one billion daily active users as of April 2022, Instagram is one of the most popular social media platforms in the world. For many, Instagram is a prominent part of daily life, whether they casually scroll through their feed to unwind or use Instagram as a source of income. 

With a diverse range of people present on Instagram, it is more than just a social media platform. Businesses and brands need to maintain a strong presence on Instagram with their customers. Understanding Instagram as a platform, who you’ll find there and what a post is made up of can inform a winning social media marketing strategy. Globital NZ shares what your digital agency needs to know to make the most of this platform for your clients. 

Instagram Users 

Instagram’s user base is very broad, which means that it is more likely than not you will find your clients’ target audience on the platform, no matter their niche. Instagram’s users come from a huge variety of backgrounds, ages, ethnicities and ages. According to Hootsuite’s Global State of Digital Report 2022, the ages of Instagram users can be broken down as follows: 

• 13 – 17: 8.5%
• 18 – 24: 30.1%
• 25 – 34: 31.5%
• 35 – 44: 16.1%
• 45 – 54: 8%
• 55 – 64: 3.6%
• 65+: 2.1%

When dividing users into the binary genders of male and female, the split is almost even, with 50.7% male and 49.3% female. The three countries with the largest number of Instagram users included:

• India: 230 million users
• The U.S: 159.7 million users 
• Brazil: 119.4 million users

Instagram Profile Must-Haves 

While each Instagram profile should be unique, they should all contain a few essential elements: 

• An easily recognisable username or handle that is easy to pronounce and share
• A high-quality profile picture relevant to the brand
• A profile name that is identifiable, legible and searchable
• A relevant business category to show viewers exactly what this profile is about
• A well-written bio that includes what viewers can expect to see as well as other websites or social media platforms related to the brand
• Business accounts should include contact options like Call, Email and Directions

With a profile properly set up, businesses can begin posting. A winning content strategy will vary from business to business, though cleverly thought-out grid layouts, colour schemes and cohesive imagery across the brand’s profile can go a long way in establishing an identifiable personality.

What Makes Up An Instagram Post

An Instagram post sounds simple enough ‒ load a photo, add a filter and some hashtags and post. However, effective content marketing is much more than that, especially on Instagram. Social media marketing and management should be carefully considered, planned and executed to achieve your client’s goals. Keep the following in mind when creating Instagram content for your digital agency’s clients:

• Start with high-quality, clear images. It may be necessary to work with a graphic design team to get great, original artwork for your clients’ social media posts.
• Put considerable thought into the caption. Customers and readers will look to captions for context and more information. The tone, style and format of the caption speak to the brand’s personality and values.
• Include important information for the beginning of a caption ‒ saving it for the end could mean someone missing it because they didn’t read the entire post. Include calls to action and keep the entire thing short and engaging. 
• Keep hashtags and mentions for the very end of the post. A wall of hashtags can appear overwhelming and off-putting. It’s best to use less than eight per post and ensure they are all relevant.

When creating effective social media content for your clients, you may find your team is overwhelmed and falling behind. Working with a white label social media reseller, you can outsource social media management and time-consuming tasks like graphic design and  copywriting to give your team time to focus on your agency’s main services. 

Want to offer your clients even better social media management and marketing services? Contact Globital NZ to find out how. Send us an email at support@globitalmarketing.com.