At Globital NZ, we work with digital agencies that outsource their social media management. As an outsource digital marketing company, we make a point of keeping on top of current marketing to help digital agencies offer their clients the best service possible. For any digital agency offering social media management, understanding what trends their clients’ audiences are currently responding to is a key component in formulating an effective social media marketing strategy. 

It’s Time To Embrace TikTok (And Other Short-Form Video Platforms)

Few consumers are interested in long-form content. Platforms like TikTok are fast becoming some of the most popular amongst audiences, with some already established platforms hopping on the short-form trend. Instagram, for instance, now offers Reels where users can post short clips, and YouTube offers Shorts to serve the same purpose. To reach your client’s audience, short-form content posted across your client’s social media profiles should be part of your marketing strategy.

Social Commerce Is Taking Off

Through the pandemic, online shopping soared as consumers found themselves unable to leave their homes due to lockdowns. Social Commerce is the meeting of social media and e-commerce, allowing users to shop conveniently while they scroll through their social media feeds. To the modern consumer, convenience is everything. The ability to discover, purchase and share their excitement about products all in one place will result in more online purchases and boosted engagement for your clients. 

Consumers Want To Access Everything Online

Having spent so much time at home and online during the pandemic, combined with new services that eliminate human interactions (such as drone deliveries), audiences now expect to be able to access anything they need online and possibly without needing to speak to a person. From finding information about your client to conversing with a chatbot to make appointments or ask questions, it’s important to ensure that your clients have a strong social media customer service strategy in place.

Influencer Marketing Continues To Grow

When it comes to social media influencers, audiences tend to place their trust in individuals they identify with. Consumers are more likely to listen to recommendations and advice from an influencer they follow than from a company advertising their own products and services. Working with social media influencers to collaborate on social media campaigns through endorsements, reviews, product placement, sponsored content, and such is a great strategy for reaching new audiences and gaining the trust of consumers.

Social Listening Is Essential 

The social listening process sees digital agencies or brands refining their social media strategies by keeping track of what the public has to say when mentioning the brand. Digital agencies should be tracking brand mentions, branded hashtags and spokespeople as well as tracking the same for your clients’ competitors and the industry overall. This helps understand the preferences and current needs of target audiences.

Is your digital agency looking to outsource social media management to a reliable white label copywriting agency? Need to outsource digital marketing to a company you can trust to have your clients’ best interests at heart? Globital NZ can certainly help out. Email us at support@globitalmarketing.com to get started!