Many digital agencies are tasked with providing their clients with social media marketing services to help elevate their online presence and reach more of their target audiences. In an age where the social media landscape is anything but static, it’s necessary for marketers to keep on top of multiple platforms, creating regular and engaging content that fits in with certain parameters, limitations and achieves specific goals, which can vary across the different platforms.
At Globital NZ, we support digital agencies in need of outsourcing digital marketing solutions. Working closely with them on client social media campaigns, we have in-depth knowledge and experience that can help take your agency’s digital marketing strategies to the next level.
Take Time To Strategise
Any good social media campaign should begin with a focused strategy. When coming up with a plan for your digital agency’s clients, it’s important to create an overall campaign strategy and individual plans for each platform you intend to use. When considering each platform, keep the following points in mind:
- Why should your client should be using this platform
- Is your client’s target audience going to be found on this platform?
- What content is best received on this platform? For example, short-form videos, text posts, images, long-form videos and such.
- How can your digital agency make content that is engaging and unique for this platform?
Consistency Is Key
Many social media platforms recommend content to their users using algorithms to select content. While each platform’s algorithm is unique, many of them value consistency. Consistency can refer to posting content regularly, in which case, digital agencies can benefit greatly from a well-thought-out content calendar. It’s important for you to keep your clients’ brand image and message consistent over all platforms you use in order to establish a recognisable brand identity.
Prioritise Creating Interesting, Engaging Content
It’s important to understand that, no matter how well-considered your social media strategy is, social media platforms are consistently flooded with millions of people posting their own content. It’s important to create content that stands out to users of the platform if you intend to help your clients achieve their social media goals. Telling stories, putting an original spin on trends or posting about newsworthy current events can help create the right kind of content for your clients.
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Track Metrics And Analyse Them
No marketing campaign is complete without a deep dive into monitoring and analysing the campaign’s performance. By tracking important metrics such as likes, views and engagement, you can ensure that your carefully crafted plans are generating the right results for clients.
Has your digital agency been hesitant to work with a white label partner for social media outsourcing because of the cost? Globital NZ can help you out with outsourcing digital marketing solutions at a fraction of the cost of a full-time staff member. Get in touch with us to find out more at support@globitalmarketing.com.