As digital marketing resellers, it’s crucial to stay on top of the latest trends and strategies in SEO. After all, delivering effective SEO services to your clients is what sets you apart from your competition.
In this blog, we explore five powerful strategies to help you maximise your SEO ROI.
- Keyword Trends
Staying on top of keyword trends is essential to ensure your clients’ websites are ranking for the right search terms. Use tools such as Google Trends and Ahrefs to identify high-volume keywords and long-tail keywords that align with your clients’ business goals.
For example, if your clients operate in a specific geographical location, make sure you’re using local keywords to improve their visibility in that area.
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- Medium Volume Keywords
While high-volume keywords are essential, don’t overlook medium-volume keywords. These keywords typically have less competition, making it easier to rank for them. By targeting these keywords, you can help your clients capture more traffic and leads.
- Informational Searches
Many users turn to search engines to find answers to their questions. By creating content that targets informational searches, you can position your clients as thought leaders in their industry.
Use tools such as SEMrush and Answer the Public to identify common questions in your clients’ industries and create content that provides value and answers to those questions.
- Maximise SERP Opportunities
Search engine results pages (SERPs) have evolved beyond just organic results. Take advantage of SERP features such as featured snippets, local packs and image packs to improve your clients’ visibility and drive more traffic to their websites. By optimising for these features, you can increase your clients’ share of voice and capture more clicks.
- Increase Share of Value
Finally, to maximise your SEO ROI, it’s essential to focus on increasing your share of value. This means identifying areas where your clients’ websites are losing potential clicks and improving their user experience to capture those clicks. For example, by optimising your clients’ meta descriptions and title tags, you can increase their click-through rate and capture more traffic.Â
By following these five powerful SEO strategies, you can help your clients achieve better rankings, capture more traffic, and ultimately improve their ROI.
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