Opt-in forms are crucial tools for capturing leads and expanding your client’s customer base. Crafting compelling opt-in form copy requires a blend of persuasion, clarity, and conciseness. Here are some effective strategies to enhance your opt-in form copywriting skills with tips from our outsource copywriting services team.
Focus on Benefits, Not Features
Features describe what the product or service does, while benefits explain how it solves a problem or improves the user’s life. When drafting your opt-in form copy:
Identify the Core Benefit: Understand the primary benefit your client’s product or service offers. Is it time-saving, money-saving, convenience, or something else? Highlight this prominently in your copy.
Address Pain Points: Connect with the reader’s needs or pain points. Use language that resonates emotionally and offers a solution to their problems.
Use Concrete Examples: Instead of vague promises, provide specific examples of how the product or service can benefit the user. Quantify results if possible (“Save 30% on your monthly expenses”).
Does Your Copy Sound AI-ish?
The Globital Copywriting Department shares several tips that will help you edit AI copy to sound more human. Boost conversions with these tips.
Less is More
Users are more likely to engage with a form that is clear, concise, and to the point.
Simplify Language: Use simple, easy-to-understand language. Avoid jargon or overly complex terms that might confuse or deter users.
Focus on Clarity: Clearly state what users will receive by opting in. Whether it’s a free e-book, exclusive discounts, or valuable content, clarity eliminates ambiguity and builds trust.
Visual Appeal: Incorporate design elements that enhance readability. Use bullet points, headers, and whitespace to break up text and make key points stand out.
Use Strong Verbs
Verbs are the powerhouse of any sentence, especially in opt-in form copywriting. Strong verbs convey action and urgency, encouraging users to take immediate steps:
Choose Action-Oriented Verbs: Words like “Get,” “Discover,” “Unlock,” and “Join” instill a sense of action and involvement.
Create Urgency: Use verbs that create a sense of urgency without being overly pushy. Phrases like “Act Now,” “Limited Time Offer,” and “Don’t Miss Out” can motivate users to act quickly.
Invoke Emotion: Verbs can evoke emotion and drive engagement. Use verbs that resonate with the desired emotion or outcome your client wants to achieve.
Outsource copywriting services to our white label team to ensure that every bit of your client’s copy is well-thought-out and crystal clear. Take a look at our services here.
