As a marketer, one of your most important jobs is to turn leads into customers, or to contribute to this goal using marketing strategies. At the bottom of the marketing funnel, potential customers are making their final decision about whether or not to swap money for your clients’ goods or services.
As the best white label reseller program in New Zealand, we know just how to push potential customers through the final stage of the funnel. Consider using these four conversion trends to widen the narrowest part of the funnel as much as possible.
Comparisons
In the final stage of the funnel, put a lot of effort into boldly comparing your clients’ products to competitors’ offers. During this stage, potential buyers have already been nurtured by the brand and are ready for the clincher. Make sure to put a positive spin on the comparison as a very negative, arrogant comparison might put leads off.
Freebies And Discounts
Some leads need that extra nudge before they make a purchasing decision. Incentivise your clients’ leads to make the purchase with discounts and promotions. Plan to earn back the amount invested into the giveaway when the customer becomes a repeat customer later on.
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Testimonials
Both low-end and premium brands will benefit from providing use-cases to potential clients. Use social proof in all of its forms to clinch the sale, including case studies, portfolios, testimonials and more. Really try to show the customer how easy, affordable or life-changing your client’s solution is.
Price Range
Lastly, be sure to communicate pricing transparently. Bottom-of-funnel sales are dependent on how comfortable the customer feels with the company, and shady pricing will definitely push leads away. Be sure to craft a price page for your clients’ websites that sets the lead’s mind at ease and convinces them to take the final step.
Closing the sale for your clients is made a lot easier when you employ a few of the useful tips and mechanisms mentioned in this article. To make it even easier, trust our white label team for the best outsourced web development, social media marketing, copywriting and more. Our white label experts will never disappoint.
Reach out to us today to get started.
