According to Statista, there were around five billion internet users worldwide. Of that five billion, around 4.28 billion use their mobile phones in order to access the internet. Mobile phones are the preferred way of internet access in many cases, and for many, phones exclusively provide their internet access. For many, mobile is the convenient, least expensive option. For others, the increasing quality and speed of mobile internet connections have made it possible for mobile to replace other means of internet access. Whatever the reason people are using their phones, it’s clear to us at Globital NZ that mobile solutions need to be a priority for digital agencies, and it’s important to keep an eye on (and embrace) mobile trends wherever possible.
AI
Artificial intelligence has rocked the digital boat since its inception and has played a large part in the innovations and progress we’ve seen in recent years. AI is fast becoming an integral part of any mobile application. From personal assistants like Siri or Bixby to voice recognition used in gaming, entertainment and communication, Artificial Intelligence will continue to be a key player in the mobile world.
Touchless Technology
The need to be able to minimise physical contact or even eliminate it completely has become increasingly important in recent years and has only heightened since the pandemic. Users are looking to use their mobiles in as many ways as they can to get what they need without needing to make physical contact. This extends from voice-controlled interfaces in the outside world to drone-delivered goods ordered from a cellphone with no human contact or interaction in the process.
5G
5G has been something of a buzzword all over the world. Enhancing wireless connectivity for all devices, mobile included, promises benefits that are going to revolutionise the internet and the world as we know it. For mobile, 5G is likely to improve internet speed by up to 100 times, lower latency for a more reliable connection, boost connectivity for more people and improve bandwidth for all of its users.
Join The DACC & Stay Informed About All Things Digital Marketing!
Don’t get left behind in the constantly evolving digital marketing space. The DACC (Digital Agency Cowork Collective) is a Facebook group created for agency owners to connect worldwide. By joining the DACC, you’ll gain access to a community where you can ask, share, and access valuable resources to remain up-to-date on industry developments. Whether you need the latest information on social media advertising, SEO best practices, or emerging mobile trends, the DACC has got you covered.
Biometrics
As we live our lives tethered to our phones and trust our mobile devices and the internet with our most sensitive information, the need for data security is more important than ever. Users need to know that they can trust companies with their privacy, which is partly responsible for the rising popularity of biometrics used in apps. Popular biometrics include fingerprint scanning, signature recognition, face recognition, voice recognition and more.
Progressive Web Apps
Progressive Web Apps combine the best features of web pages and mobile apps. They are typically fast, capable of working offline and are accessible directly from a browser. PWAs are an excellent alternative to installing new applications, saving users space on their devices. Users want to be able to access anything they need easily, quickly and at their own convenience. PWAs make it easy to deliver the right kind of product to meet those goals.
Are you ready to join the buzzing conversation about mobile technology and trends? Is your digital agency looking for white label digital marketing services? Get in touch with us at support@globitalmarketing.com, and we’ll help you out!
