Many digital marketing agencies provide social media marketing strategy sessions as a free service or an add-on to social media marketing. By charging for your valuable wisdom, or at least including it in onboarding a new client, you will be remunerated for your expert insights and much more motivated to provide more value to your clients.
Why not have your agency focus on coordinating the strategy that powers your clients’ social media marketing, and outsource social media marketing, Facebook marketing and the graphic design and copywriting required to make it work to us?Â
This will free up your time to finetune your strategy proposals by including the following:Â
- Needs Assessment
Every social media marketing strategy session or presentation should include an overview of the business’s goals. For example, one client may be focusing on increasing their lead generation, while another may want to improve their top of funnel by creating more brand awareness. Once you lay out their needs clearly, it will be easier to sell your services to them.Â
- KPIs
During the session, clearly identify the KPIs that will indicate your efforts have been successful. This will make it easier to increase your prices when you deliver exceptional results and even retain your clients. By establishing clear goals for your client’s marketing campaigns, you’re creating the framework to map progress against results.Â
Blow Your Clients Away!
- Buyer Personas
Another key inclusion in a social media marketing strategy is an in-depth breakdown of who your business is selling to. By creating a client avatar for each product or service that your client offers, you are setting the scene for your marketing efforts down the line.Â
- Blow-By-Blow Strategy
Finally, be sure to include a detailed overview of the services you recommend. At this point, your client will be impressed with your research and have a thorough understanding of the base of their campaign. Explain to them why two emailers per month will accomplish the lead nurturing goals set out, and why 5 social media posts a week will create the brand awareness needed before a promotional paid-for campaign can be launched.Â
Once you’ve conducted a successful strategy session with a client, it’s time to roll up your sleeves and get to work. Why not outsource the implementation to our expert white label team while you keep an eye on the strategy? You can outsource all of your agency’s social media marketing services to us.
Book a callwith our experienced team today to get started.