Building brand loyalty amongst your existing high-value clients is important. Retaining important clients goes beyond providing them with excellent services and impressive results. Sometimes, clients just want the human need for appreciation to be met.
Luckily, as the go-tos for agencies looking to outsource digital marketing services to a reputable white label service provider, we have some fantastic ideas that you can use to show your clients that you appreciate them.
Surprise Gifts
An unexpected present can make your client feel extra special. There is no need to wait for a specific time of the year to send your client an appreciation gift—send them a gift basket or a personalised, custom-made gift any time of the year!
Handwritten Notes
Your client has probably received more email communication from you than they can count. Hand-delivered mail with a heartfelt handwritten message can go a long way to showing your client that you truly value them. Consider sending a note like this whenever marketing milestone goals are reached to celebrate the wins you have achieved with your client in style.
Appreciation Discount
Nothing sends a louder message than a discount. Consider giving truly amazing clients discounts on recurring work or giving them a free additional service, such as a website update, a social media campaign, and more. You could also consider footing the bill for your client’s ad spend for a month to show them you appreciate them.
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Personal Contact
Another way that you can show that you care for your clients is by reaching out to them individually in your personal capacity as the agency owner. Whether over email, a phone call, or an in-person coffee catch-up, your customers will feel valued when you take the time to thank them one-on-one.
Client Appreciation Day
In order to make customers feel appreciated 365 days a year, instil the tenets of genuine customer care into your work culture. By having a client appreciation day at the office, you will give your team a chance to remind themselves and others that you value the clients that have chosen to invest in their marketing and brand with your agency.
The best way to show that you truly appreciate your valued customers is to present them with excellent service. Make sure you’re adding incredible value to your client’s business by outsourcing your customer’s digital needs to us. We can take care of all of your deliverables with our white label digital marketing solutions, including SEO wholesale services, the Google Adwords reseller programme, and everything else you could need.