As of July 2022, Instagram announced exciting new ways to use Reels thanks to recent updates and added features. As a digital agency, your clients will benefit from all new ways to create and collaborate to boost engagement with their customers.
A Brief Timeline Of Instagram Reels
Reels was officially launched by Instagram in August 2020 after having been rolled out in Brazil, France, Germany and India between 12 November 2019 and 6 July 2020. While a permanent video feature was in place, namely IGTV, many saw the launch of Reels as Instagram’s response to the wildly successful TikTok. Since its initial release, Instagram has steadily released updates to Reels and added new features and today, it is recognised as an independent success. While formerly compared to TikTok, it seemed Instagram was trying to mirror the platform’s success. Reels can now be seen as a thriving standalone feature. Instagram and TikTok have more than one billion active users and a wide range of content and advertising opportunities for creators.
Recent Reels Updates And Your Digital Agency
Some of the updates we can expect from Reels include:
Remixes
The Remix feature allows Reels users to react to other videos. With the update, public photos will also be available for Remixes, allowing reactions to be posted as a Reel. For your clients, this means an amazing opportunity to connect with and interact with their customers.
Templates
It’s easier than ever to create Reels thanks to the addition of templates. Preloaded audio and clip placeholders allow photos and video clips to be slotted in. With a new dual template, both the front and back cameras can record simultaneously. With templates, your digital agency can create engaging content for your clients that much faster.
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Boost Ads
Perhaps one of the most exciting updates for digital agencies is the ability to boost Reels as an ad from within the Instagram app. Your clients’ Reels have the potential to drive views and engagement with their customers.
How Your Digital Agency Can Benefit From New Reels Updates
As Reels evolves and consistently offers more features and benefits to creators, it’s important for your digital agency to get on board and take advantage of the platform for your clients’ marketing strategies. According to Later, the engagement rate for Instagram feed posts has decreased by as much as 44% since 2019. In the same article, Later reported that embracing Reels as part of their marketing strategy resulted in a more than 500% boost in their engagement rate.
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