With more than 650 million downloads, TikTok was the most downloaded app in 2021. The app continues to be successful, finding audiences all over the world and across multiple demographics. TikTok has become more than a platform to enjoy content. TikTok For Business is now an essential tool for digital agencies and other advertisers to use in marketing campaigns. Digital Resellers like Globital NZ work with digital agencies that outsource their social media needs, creating and managing successful social media marketing strategies. When using TikTok for their clients, digital agencies should all be aiming to create content that goes viral in order to boost engagement and reach target audiences effectively. By following these tips, your digital agency can help your clients go viral on TikTok.
Keep It Short And Sweet
When it comes to short-form content, it’s important to grab (and keep) the audience’s attention. For your clients’ TikTok videos to go viral, short, catchy videos that get to the point before the viewer gets bored and swipes to the next video are the way to do it.
Tell A Story
As with all marketing, the art of storytelling is essential. Creating viral videos will require digital agencies to tap into their humanity and tell authentic stories that capture the hearts and emotions of the audience.
Encourage Interaction
TikTok’s algorithm loves audience interaction and rewards creators accordingly. An important component of virality is having content that viewers want to like, comment on and share. Digital agencies must keep in mind that TikTok is not a place to simply post content. It’s an interactive space where community engagement is important.
Consistency Is Key
With a consistent content calendar, your clients are more likely to see traffic coming to their TikTok pages. With a consistent marketing strategy across multiple platforms, marketers will be able to cross-post and promote other social media accounts, which is an SEO and marketing win overall.
Keep On Top Of Current Trends
Trends on TikTok are trends for a reason. Certain sounds, challenges and formats resonate with viewers. It’s important to hop on those trends quickly in order to post content that is relevant for the time. Waiting too long to post trend-based content will be a waste.
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Strong Calls To Action
All marketing demands strong calls to action. Driving viewers to do what you want them to (in TikTok’s case, engage with the content by liking, commenting and sharing) is so important. Encourage viewers to look at more videos on your client’s profile or visit their website. Calls to action can be part of the videos themselves, part of a description or even in a pinned comment in the comments section.
Be A Trendsetter
To really get your client to stand out from the rest, start a new trend. For example, brands can set challenges with specific sounds and hashtags that encourage other creators to take part, promoting the brand and creating awareness.
At Globital NZ, we work hand-in-hand with digital agencies who outsource social media to a partner they can trust to create winning social media content. Are you looking for digital resellers to help make your clients’ TikTok content go viral? Send an email to support@globitalmarketing.com, we would love to assist.
