Cut down on the time your team spends on admin tasks by creating a reusable email marketing template that you can use again and again to communicate your agency’s hard-won email results to clients. This makes for more time that your agency team can spend on actual service tasks that directly translate into results and revenue.

As digital resellers with a highly skilled team of white label email marketing specialists, we know what a difference effective, crystal-clear reporting can make. What’s the point of achieving winning results for clients if you can’t present these results to them properly? 

After designing an on-brand document, be sure to include the following metrics in every report. 

Open Rate

Measuring how many people on your client’s email list actually opened a newsletter or an email in an email sequence is important. This rate will help your team understand the quality of the leads you have on file and on the email list, as well as how effective your email preview text and subject copy were. Be sure to explain to your client how a rate between 20% and 40% is to be expected and benchmark it against the industry standard for even better reporting. 

CTR

Make sure that you include the Click Through Rate of a specific emailer in your report. Differentiate between links that lead to your client’s online store, blog or another platform. Educate your client on how a 15% CTR is to be expected for a rather high-performing campaign, and compare it to past campaigns and industry benchmarks for a clearer picture. 

Unsubscribers

Lastly, gauge how well your content is landing with your client’s mailing list by tracking how many people unsubscribe after a newsletter, for example, gets deployed. This metric will also help you and your team keep tabs on if your client is being flagged as spam in recipients’ folders, which you can address. 

Have our outstanding team of white label graphic designers design an impressive email marketing report template for your agency.

Reach out to our specialised team of highly-trained white label experts today. When you book a strategy call with us, you also receive $1000 in FREE white label services, which you can use to test out our game-changing digital marketing reseller services for yourself.