For many businesses, being discovered by their local target market is essential for their success. For this reason, many digital agencies focus on their local search and advertising efforts to ensure their clients have every opportunity to be successful. If your digital agency has clients relying on local customers, you are likely already doing everything possible to ensure that your clients are easily discovered, leveraging every tool and option available to make that happen. Instagram now makes it easier for small or local businesses to be discovered with their searchable location maps.
What Is A Searchable Location Map?
A searchable location map is an online map that allows users to find specific stores, restaurants and other businesses near them. Searchable location maps make it easier for users to find what they need in places near or convenient in relation to their geographic location. Many businesses rely on searchable location maps for their clientele to find them using their searches, making these maps an integral part of local SEO strategies.
Instagram’s Location Maps Are Now Searchable
Previously, Instagram offered location maps, but until now, they have not been searchable and only allowed users to discover posts tagged with locations near them. Instagram’s new location maps make it easier for Instagram’s considerable user base to find popular establishments near them. For your clients, this means that their clients are that much more likely to find their businesses when Instagram and its searchable maps are prioritised in their social media marketing strategies.
How Instagram’s Searchable Maps Compare To Google Business Profiles
The experience of using Instagram’s searchable maps can be compared to using Google Maps to discover Google Business Profiles. In some ways, Instagram’s searchable maps are even more engaging than Google Maps as it leverages an already popular and engaging platform, allowing users to discover businesses and any visual content the business has posted and interact directly with them. Instagram’s searchable maps will likely appeal to the billion active users already using Instagram. With the largest demographic of Instagram’s users aged 34 years and younger, this is likely to bring your digital agency’s clients with this age group in their target market seeing many benefits.
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How You Can Use Instagram’s Location Maps For Your Clients
Your digital agency can list its clients as points of interest throughout the searchable map. Unlike Google Maps, the list isn’t prepopulated. You must ensure that your client has a professional account set up and filled in with all of their contact information. Only professional Instagram accounts will be listed on Instagram’s searchable maps.
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Interested in hearing more about what our white label services can do for your digital agency? Get in touch with us today by emailing support@globitalmarketing.com.
