When AI-powered tools can generate copy in seconds, it’s easy to rely on technology for content creation. While AI has undoubtedly transformed the way we produce content, it’s important for digital marketing agencies to remember that there’s more to compelling copy than algorithms and data.Â
To truly supercharge your client’s copy, it’s essential to go beyond AI and harness the power of human creativity and language mastery. In this blog post, we’ll explore 3 key strategies to elevate your copywriting game that our white label copywriting experts use.Â
Engage The Senses
In order to connect with your readers and make your message resonate, you must engage their senses. AI may craft technically sound content, but it often lacks the soul and emotional depth that come from human experience.
Whether you’re building out web copy or a social media caption, take your audience on a sensory journey. Use vivid imagery, descriptive language, and sensory words that evoke emotions and paint pictures in their minds. Engaging the senses isn’t just about what’s said; it’s about how it’s said. Consider the scents, sounds, textures and tastes that relate to your product or service and incorporate them into your copy.Â
For example, if you’re promoting a luxurious spa experience, describe the soothing warmth of the massage oil, the gentle trickling of water, and the subtle aroma of essential oils.
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Use “Will” And Not ‘Could’
AI-generated copy often uses tentative language, focusing on what ‘could’ happen. To supercharge your client’s copy, use the power of certainty by embracing the word ‘will’. This small change in language can have a significant impact on your messaging.
Instead of saying, “Our product could improve your productivity”, opt for “Our product will supercharge your productivity”. The latter statement conveys confidence, making your copy more persuasive and appealing. It’s a subtle but powerful way to instil trust and a sense of assuredness in your audience.
Lead With VerbsÂ
Verbs are the engines that drive your copy. They propel your readers into action, even if it’s happening subconsciously. AI-generated copy often leans on passive language, which can make your messaging feel less engaging.
To supercharge your copy, encourage your readers to take immediate action. For example, instead of saying, “Consider trying our new service”, say “Try our new service today”. The latter is more direct and motivating, pushing your audience towards the desired action.
Our white label copywriting experts can help you compile more evocative, effective copy. Get in touch today and put our AI copywriting services and more to the test.
P.S. AI isn’t going anywhere. In fact, it will only become more powerful and useful to digital agency owners. Watch this recording of our AI forum where our executive team and other digital agency owners discuss the future of AI.
