As an industry-leading, revolutionary video-sharing platform, YouTube is fast making a name for itself as an essential component of any successful digital marketing campaign. For digital agencies, an excellent command of YouTube, particularly in terms of using the platform to its clients’ advantage, has become an absolute necessity in the marketing world. To help creators and digital agencies make a bigger impact with their channels and, by extension, their marketing and brand presence, YouTube has introduced updates, including new metrics, copyrighted music and more.
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YouTube Expands Partnership With Music Industry Insiders
With Youtube’s expanded partnership with music industry publishers and labels, content creators can use more copyrighted material in their content and still generate revenue on their posts. Your digital agency will be able to generate more revenue for your clients by posting more content that viewers will engage with without the risk of copyright strikes.
See How Many Subscribers Were Gained From A Post In YouTube Analytics
Subscription Source Report in YouTube Analytics now shows how many subscribers a channel gained from posts, allowing your digital agency to determine the success of the posts you have created for your clients in terms of attracting and engaging their target audience. Soon, improvements will be made, allowing you to see how many subscribers were gained per individual post.
Enhancements Made To YouTube’s Copyright Details Page
There have been improvements made to the YouTube Copyright Details page found within YouTube studio. These improvements will make it easier to find and access important information about ID and copyright takedowns. The functionality of the page will remain the same, as these changes are only visual.
New Information Can Be Seen About A Creator’s Top Remixes
In YouTube Analytics, your digital agency can now see the top remixes your client has posted to their channel, in addition to their top mobile and web remitted. By tracking the performance of the content posted for your clients, you will be able to make informed marketing strategy decisions based on the data.
More Intuitive And Consistent Video Editing In YouTube Studio
When using YouTube Studio to edit videos, your digital agency can expect enhancements and additions, including a new cut section allowing for fine-grain time editing. The edges of trim and cut will also be colour coded to make them easier to identify and grab. This will allow your agency to create and edit YouTube videos faster and easier than before.
How Your Digital Agency Can Harness YouTube Updates To Benefit Your Clients
Considering YouTube has over 2.5 billion active users worldwide, it’s highly likely that your clients’ target audiences are going to be found on the platform. With YouTube, your digital agency can present unique content that is easy for your clients’ target market to view and share, significantly improving their overall brand presence and SEO. Besides giving the opportunity to create engaging content on your clients’ behalf YouTube allows your digital agency to place paid ads that run before, during and after YouTube videos. This is another effective way to enhance your agency’s clients’ marketing campaigns.
Using YouTube as an effective tool for digital marketing demands focus, time and consistency. This is an understandably big ask of any digital agency, especially one with a full plate in terms of clients and workload. Outsourced digital marketing services allow your digital agency to offer more to your clients without needing to take on any of the work yourself. Find out more about outsourced social media management by contacting the Globital NZ team at support@globitalmarketing.com.