When clients begin to get impatient as they wait to see results after implementing their tailored SEO plan, it can be difficult to keep them motivated and reassured. Digital agencies must demonstrate to their clients that their traffic is sure to increase in due time to ensure both parties’ success. Not all SEO clients realise how long it can take for traffic and rankings to appear, so it is essential that your digital agency does everything possible to help them keep motivated and trust in your team’s knowledge and expertise.Â
Waseem Ansari, one of Globital’s top project managers, shares some SEO reseller strategies digital agencies can use to help prove to their clients that the traffic they anticipate will soon arrive.Â
Reporting
Tangible proof in the form of detailed ranking reports and keyword metrics will clearly show your clients their progress and rank position. Although ranking reports and keyword metrics don’t actually show traffic, clients are reassured when they gain perspective and can see for themselves that their targeted keywords are being activated. This will put their mind at ease and show them that traffic will soon follow.Â
Transparency
It may be difficult for your client to trust that your team is hard at work on their SEO campaign when they aren’t seeing the results they expected right away. You can be transparent with your client and share a detailed log showing how hard your team has worked on their campaign and where their efforts have been to reassure them.
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Communication
When your client doesn’t hear from you, it can make them feel nervous and forgotten. Proactively sharing progress reports and updates showing positive results will give them faith in your team and your agency as a whole. Communication is key in all aspects of dealing with clients, especially when trying to prove that your process is working.Â
Metrics
With so much of the effort that goes into SEO happening in the background, clients may begin to question your process. Turn that work into tangible metrics that show the progress made. Discuss metrics with your client, such as site bounce rates, conversion rates, shares and page visits, to show how well their SEO campaign is truly performing.
Proof
When an industry leader backs up your claims and reports, your clients will feel better educated and understand the SEO process. When they know for a fact that traffic takes time and the progress they have made is meaningful, they will be more patient and optimistic about the SEO process. Back up your reporting with relevant articles, thought pieces and commentary from SEO experts to put their minds at ease.Â
Globital NZ offers top outsource SEO consultants to your digital agency as your white label SEO service provider. Our team acts as an extension of yours, working to ensure that you deliver world-class results to your clients without breaking a sweat yourself. To get started with a white label SEO partner, get in touch with our team by emailing support@globitalmarketing.com today! You can find more videos aimed at helping you support and strengthen your digital agency every Monday on our YouTube channel, Globital TV.
