Do you encourage your clients to go live? Having your clients go live is a powerful tool to engage with audiences, build trust, and showcase expertise in real time. But coming up with live ideas can get challenging. Our white label social media marketing team unpacks a few good ideas in this blog.
- Showcase the Process
One of the most effective ways for service-based businesses to build trust and credibility is by giving their audience a behind-the-scenes look at how they operate. A live stream showcasing the process behind their services can demystify what goes into their work. Whether it’s a step-by-step guide to how they complete a project, a look at the tools and techniques they use, or a walkthrough of their workflow, this type of content can be incredibly engaging.
- Live Q&A Sessions
Live Q&A sessions are a powerful way to interact directly with your audience and address their specific concerns or questions in real time. Encourage your clients to host regular Q&A sessions where they can answer questions about their services, industry trends or common issues their clients face.
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- Interview Happy Clients
Testimonials are a tried-and-true method of building trust, but live interviews with satisfied clients can take this to the next level. A live client interview gives potential customers a firsthand account of the value and impact of the services offered.
These interviews can be casual and conversational, focusing on the client’s experience working with the business, the challenges they faced and the results they achieved.
- Industry Insights
Service-based businesses often have deep industry knowledge, and sharing these insights through live streams can position them as thought leaders. A live stream dedicated to discussing the latest industry trends, sharing predictions or analysing recent developments can attract an audience eager to stay informed.
- Stream Conferences and Workshops
Attending industry conferences and workshops is a significant part of staying up-to-date with the latest trends and developments. Streaming these events live on social media allows businesses to share valuable content with their audience, who may not be able to attend in person.
Encourage your clients to stream keynotes, panel discussions or even live workshops directly from industry events.
Our white label social media marketing team can help you market the live and repurpose it into other content after the fact. Take a look at our white label services here.