Website landing pages are essential for creating a positive first impression, retaining customers, and converting new visitors into customers. This year, we expect to see several emerging trends in website landing pages that will help businesses stand out from the competition and make those sales!

Outsource digital marketing packages specialising in website landing page development and design and ensure your clients’ conversions fly. Below, we explain several of the trends to implement this year. 

Video Backgrounds 

Full-screen videos and animations on a website landing page background are becoming increasingly popular. It is a feature that rapidly elevates a plain-Jane UX to new heights, steering away from the static appearance most users are accustomed to experiencing. 

Marketers can implement video to create an immersive and engaging experience, showcasing products, services or company culture. There are just a few tricks to remember, such as ensuring file sizes are between 7 and 10MB, selecting free-flow videos with minimal jerks and cuts, and highly relevant videos focusing on your value proposition. 

Larger Copy 

Large copy succeeds at attention-grabbing. This typography is usually bold, uncluttered and to the point, improving usability and increasing conversions. Bold typography is a surefire way of communicating your client’s value proposition and unique selling point. People are bombarded with messages daily, so much can be gained by creating something bold, simple and to the point.  

Competitor Comparisons 

Including competitor comparisons may sound like risky business, but not in the website landing page space. Why? Whether you like it or not, your client’s audience will research your competitors, so why not provide the information for them? Showing feature or pricing comparisons proves credibility among the top dogs in the industry. It explains why the brand is superior, communicating information on compelling offers and perks. 

Social Proof

Social proof, such as customer testimonials, ratings and reviews, especially in video format, effectively builds trust and credibility with potential customers! It can also increase conversions by providing visitors with evidence that others have had positive experiences with the product or service offered. Social proof will help overcome objections or hesitations visitors may have about making a purchase.

Keeping up with the latest and greatest trends in the website development space is a sure way to help your clients rake in conversions. Our website reseller white label agency can alleviate some of the pressure, providing the highest quality website design services to agencies like yours!

Contact us today to get started. 

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